You guys often ask me, “What separates your most successful clients from the rest?”

Here’s one of those distinctions:

Good people with a lot of motivation and talent, who nonetheless fail to set industry records have a tendency to…

…get faster at the wrong things.

Many entrepreneurs focus on improving their speed, but without paying attention to where that effort is being applied, they end up spinning their wheels in low-leverage areas.

In today’s video, I share a real-life example of this misstep for one specific purpose…

… To uplevel your ability to spot this trap when you’ve fallen into it.

When you’ve been speeding down the wrong path in your business, I want you to notice it faster than your competitors do.