The “Residual Cost” of Progress

Which is better, the immediate cash flow of an amazing new business opportunity, or a project that adds only half as much profit but with zero future mindshare requirements to maintain it?

In our relentless pursuit of quick wins, we often overlook the long-term time and mindshare costs of our projects and accomplishments.

By taking a moment to pause and reflect, you can better assess these hidden costs and make smarter, more sustainable decisions.

We want to balance total impact with sustainability, ensuring your accomplishments don’t come at the expense of your future success.